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Resources

Canopy's Resource Library is made up of blog posts, case studies, webinars, videos, and publications featuring Canopy and our team of Expert Advisors. See the three most recent entries below or scroll down to explore by topic or format.

Blog Post post icon

How much can changing how we work affect our health?

“My job is killing me.” While often said in jest, recent studies have shown that it might be closer to…

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Webinar webinar icon

How to Use Budgeting as a Strategic Tool in Your Organization

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Video video icon

Using Frameworks for Better, Faster Decision Making

In this video, Canopy Expert Advisor Keith Downham discusses how…

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Business Strategy DEI Finance Human Resources Leadership Marketing Nonprofit Public Relations

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Blog Post Webinar Case Study Video Publication

Business Strategy

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  • Blog Post post icon

    How to Evaluate Your Digital Marketing Program

    Marketing, and especially digital marketing, can be frustrating for business owners and leaders due to its…

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  • Blog Post post icon

    Why Does Adding Outside Experts Help Teams Deliver Better Outcomes?

    In most cases, bringing in an outside expert can help teams deliver better outcomes than if…

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  • Blog Post post icon

    Myths and Realities of Hiring Fractional Experts

    Myths are not intrinsically harmful. In the context of our personal lives, they can be an…

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  • Publication publication icon

    Making Fractional Work For You

    We’ve put together a step-by-step guide on how to get the absolute most out of your…

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  • Blog Post post icon

    When Does a Full-Time Employee Make More Sense Than a Fractional Hire?

    By Dan Martin If you’re an organization that needs to bring on expert help, you likely…

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  • Blog Post post icon

    Why Embracing Fractional Work Can Change Your Business for the Better

    One of the most eye-popping stats that has bubbled up over the past few years comes…

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DEI

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  • Blog Post post icon

    The 10 Signs It's Time to Hire a Fractional CFO

    Businesses typically progress across four life cycles: From launch or startup to growth, maturity, and renewal/rebirth…

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  • Webinar webinar icon

    Retaining Talent: A Deep Dive into Building Organizational Culture

    How do you define organizational culture? It’s harder than ever in this constantly changing world of…

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  • Blog Post post icon

    What Services Do Marketing Consultants Provide?

    A marketing consultant helps a company advertise its brand through various marketing services. This professional can…

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  • Blog Post post icon

    How Can a Fractional CFO Contribute to Business Growth and Profitability

    Fractional CFOs help small and mid-sized companies increase profits and raise capital, getting them into new…

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  • Blog Post post icon

    Where DEI Strategies Fall Short

    Question: The diversity industry has been around since the 1960s. Yet, many organizations have little to…

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  • Blog Post post icon

    Inspiring Equity Through Black History

    In 1915, a half a century after the abolishion of slavery, Carter G. Woodson and Minister…

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Finance

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  • Case study case_study icon

    RallyDay Partners

    Based on these goals, Canopy marketing expert advisor Eliza Prall crafted a comprehensive marketing road map…

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  • Case study case_study icon

    Blue Peak

    Over the course of two years, Blue Peak relied on seven Canopy experts to support their…

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  • Webinar webinar icon

    Numbers Scare Me & Other Excuses: A Guide on How to Take Financial Control and Lead with Confidence and Purpose

    In this informative finance-focused webinar, with Canopy finance expert Josh Greenbaum, you will learn the fundamentals…

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  • Blog Post post icon

    The 10 Signs It's Time to Hire a Fractional CFO

    Businesses typically progress across four life cycles: From launch or startup to growth, maturity, and renewal/rebirth…

    Read post
  • Webinar webinar icon

    Retaining Talent: A Deep Dive into Building Organizational Culture

    How do you define organizational culture? It’s harder than ever in this constantly changing world of…

    Read post
  • Blog Post post icon

    What Services Do Marketing Consultants Provide?

    A marketing consultant helps a company advertise its brand through various marketing services. This professional can…

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Human Resources

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  • Blog Post post icon

    How to Preserve Team Dynamics When Working With Outside Experts

    One of the more common perceived obstacles to a successful engagement with a consultant, fractional expert…

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  • Blog Post post icon

    Why Does Adding Outside Experts Help Teams Deliver Better Outcomes?

    In most cases, bringing in an outside expert can help teams deliver better outcomes than if…

    Read post
  • Blog Post post icon

    Myths and Realities of Hiring Fractional Experts

    Myths are not intrinsically harmful. In the context of our personal lives, they can be an…

    Read post
  • Publication publication icon

    Making Fractional Work For You

    We’ve put together a step-by-step guide on how to get the absolute most out of your…

    Read post
  • Blog Post post icon

    When Does a Full-Time Employee Make More Sense Than a Fractional Hire?

    By Dan Martin If you’re an organization that needs to bring on expert help, you likely…

    Read post
  • Blog Post post icon

    Why Embracing Fractional Work Can Change Your Business for the Better

    One of the most eye-popping stats that has bubbled up over the past few years comes…

    Read post
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Leadership

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  • Blog Post post icon

    What Does the Best Version of Your Team Look Like?

    It’s a deceptively simple question that every business leader should be asking themselves at least every…

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  • Blog Post post icon

    How to Preserve Team Dynamics When Working With Outside Experts

    One of the more common perceived obstacles to a successful engagement with a consultant, fractional expert…

    Read post
  • Blog Post post icon

    Why Does Adding Outside Experts Help Teams Deliver Better Outcomes?

    In most cases, bringing in an outside expert can help teams deliver better outcomes than if…

    Read post
  • Blog Post post icon

    Myths and Realities of Hiring Fractional Experts

    Myths are not intrinsically harmful. In the context of our personal lives, they can be an…

    Read post
  • Blog Post post icon

    When Does a Full-Time Employee Make More Sense Than a Fractional Hire?

    By Dan Martin If you’re an organization that needs to bring on expert help, you likely…

    Read post
  • Blog Post post icon

    Why Embracing Fractional Work Can Change Your Business for the Better

    One of the most eye-popping stats that has bubbled up over the past few years comes…

    Read post
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Marketing

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  • Video video icon

    Great Brands Have Gravity

    Canopy Expert Advisor Rachael Shayne discusses why she believes great brands have gravity, and how organizations…

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  • Video video icon

    The Value of an Outside Expert

    In this video, Canopy Expert Advisor Rachael Shayne discusses why a fractional expert coming in from…

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  • Video video icon

    The “Aha” Moment for Fractional CMO Clients

    Canopy Expert Advisor Rachael Shayne shares the biggest “Aha” moment for her fractional CMO clients: when…

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  • Video video icon

    Confidence Comes from Clarity

    In this video, Canopy Expert Advisor Rachael Shayne outlines how clarity has become one of the…

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  • Video video icon

    My Process as a Fractional CMO

    Canopy Expert Advisor Rachael Shayne walks through the process she takes to support organizations as a…

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  • Video video icon

    Why Marketing Is About Much More Than Prospecting

    Marketing is a critical tool to help bring in and close new business, but that’s far…

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Nonprofit

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  • Case study case_study icon

    Denver Art Museum

    Canopy consultant Julie E. led a year-long project to support the DAM’s brand update. Primary research…

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  • Case study case_study icon

    Land Title Guarantee Company

    Canopy marketing expert, Brea, walked the client through a deep dive discussion to fully understand the…

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  • Blog Post post icon

    What is a Fractional CFO and How Do They Differ From a Traditional CFO?

    The owner or CEO of a company is responsible for hiring talented people with a range…

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  • Blog Post post icon

    What is On Demand Consulting & How Does It Work?

    Running a business is no easy task, and growing a business is even more difficult. By…

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  • Webinar webinar icon

    A Marketing Revolution: ChatGPT, AI and the Future of Digital

    ChatGPT is the fastest growing technology in history with over 100 million users and growing. Get…

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  • Blog Post post icon

    Q&A with Nonprofit Expert Alison M.

    We sat down with Alison M., a non profit Expert Advisor, to learn about her approach…

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Public Relations

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  • Blog Post post icon

    Collaborating for Impact: The Team Effort That Helped Revitalize Denver’s Iconic Union Station

    Every client challenge is a canvas for innovative solutions and strategic transformation.  When organizations or individuals…

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  • Blog Post post icon

    What is a Fractional CFO and How Do They Differ From a Traditional CFO?

    The owner or CEO of a company is responsible for hiring talented people with a range…

    Read post
  • Blog Post post icon

    What is On Demand Consulting & How Does It Work?

    Running a business is no easy task, and growing a business is even more difficult. By…

    Read post
  • Blog Post post icon

    Do we design websites for people or for Google in 2023?

    If you think this is a ridiculous question, you should definitely keep reading. If you think…

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  • Webinar webinar icon

    A Marketing Revolution: ChatGPT, AI and the Future of Digital

    ChatGPT is the fastest growing technology in history with over 100 million users and growing. Get…

    Read post
  • Blog Post post icon

    Tips on Business Voice & Wording in Challenging Times

    We know from mental health and personal development experts that what we say to ourselves matters.…

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