Rallyday Partners reached out to Canopy for additional marketing support to augment their in-house efforts.

Their goals were to increase the overall awareness of Rallyday to potential partner companies, continue to position the partners as thought leaders and to work to stay top of mind in the field.

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Based on these goals, Canopy marketing expert advisor Eliza Prall crafted a comprehensive marketing road map outlining the strategies and tactics for a 12-month period.

These included content strategy and development, an updated e-communication program including branded template designs, asset library development including photoshoots and video sessions, public relations, LinkedIn for the company and many of the team members, blog content, and website updates.

Creating these tools and systems for Rallyday enabled their team to execute the marketing road map Eliza designed in a consistent and on-brand way and forged a path to help achieve their goals.