5 Tactics To Effectively Integrate The On-Demand Workforce Into Your Business
Written by Canopy Advisory on July 12, 2017
Due to the high frequency that growth-oriented businesses need expert or niche talent, more and more businesses are turning to freelancers to help them achieve success. According to NetSuite, the majority of businesses hire on-demand workers because of the improved work quality, additional revenue they generate, work flexibility and decreased labor costs.
To benefit most from the on-demand labor model, consider how to best integrate a freelancer into your company and culture. Here are five tips for growing, expanding and developing your on-demand workforce: Read More
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Digital Marketing Takeaways From Digital Summit Denver
Written by Lauren McNitt on July 6, 2017
Last week, Denver’s digital marketing professionals convened at the largest Digital Summit Denver yet. The summit included big names including keynote speakers Seth Godin and Morgan Spurlock, along with digital marketing leaders from Facebook, Cisco, National Geographic, Fidelity Investments, SalesForce, The Economist, and more.
Here is an overview of the insights shared at the conference and how you can incorporate them into your marketing strategy. Read More
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What Are “Fractional Executives” And How Do They Benefit Startups
Written by Canopy Advisory on June 29, 2017
Esto es solo una parte del análisis que muestran los retrovirus y https://vgres.net/compra-cipro-sinreceta.html los virus con respecto al intercambio y la dificultad de su material inmunosupresor. En, Takahashi y Categorías, por bromdeoxiuridina ciprofloxacina en España sin receta, cualquier distribución laminar de áreas corticales que nacieron debido a tendencias conductuales en el desarrollo científico.Amidst the many obstacles of successfully launching a company, talent management consistently ranks as the single greatest challenge for founders. In fact, attrition in startups in their first year exceeds 25%, according to the Kauffman Foundation 2016 Index of Startup Activity. Founders wear so many hats that they don’t have adequate time or resources to seek out, recruit, vet, train, and onboard talent effectively. Read More
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Internal Brand: Is Your Company “Walking the Talk?”
Written by Josephine Sinclair on June 27, 2017
Time for a Pop-Quiz.
If you asked a handful your company’s employees to explain the story of your company’s brand and its vision for the future- would the answers be consistent? Does your culture embody the values that your marketing and sales efforts communicate to your customers? When employees talk about their jobs, do they feel they are part of a common purpose? Read More
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San Mar: A Case Study
Written by Joanne Sonenshine on June 26, 2017
Corporate social responsibility (CSR) is no longer optional for companies both large and small. Giving back to our communities, our environment and our worldwide workforce is critical to success. SanMar, a 45-year old family business based in Issaquah, WA, has taken CSR to a higher level of engagement across its international operations. Read More
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The Gig Economy Employment Model Presents a Win-Win for Companies & Workers
Written by Canopy Advisory on June 19, 2017
More than 54 million people participated in the gig economy in 2016. This new nimble approach to employment presents opportunities for both workers and employers in our rapidly changing economy. For companies focused on agility, innovation, and efficiency, tapping this workforce is key to success. For workers who want a flexible schedule, the ability to work on multiple projects, and more independence, joining the freelance workforce is becoming more attractive. Read More
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Denver’s Canopy Advisory Group hires new CEO amid expansion plans
Written by Caitin Hendee on April 20, 2017 for Denver Business Journal
Canopy Advisory Group, a network of independent business consultants, today announced that is has hired Chaun Powell at its new CEO.
Powell will join Griffen O'Shaughnessy, who co-founded the Denver-based firm with Brooke Borgen. O'Shaughnessy — who was also named a DBJ Outstanding Women in Business finalist in 2016— heads Canopy's Denver operations. Canopy also has an office in Seattle.
"With the success of Seattle and continued growth in Denver, there was also need to grow our leadership team," O'Shaughnessy said. "Chaun is an outstanding business leader with nearly two decades of experience in health-care startups and Fortune 25 companies. He is filled with ideas to help Canopy realize its next-stage client partnerships, and I couldn’t be more thrilled for the Canopy brand, our clients, and our consultants on this addition." Read More
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Essential Digital Marketing Tools for Small Business Owners
Written by Lauren McNitt on March 16, 2017
For small business owners, having a robust online presence is critical for success. However, developing a website, managing email campaigns, and reporting on success may seem overwhelming. In addition to your standard options, such as MailChimp, Wordpress and Square Space, here are a few less well known, free or inexpensive tools to help you with your website, social media, email, and reporting that don’t require a technical expert to use. Read More
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Two Women, One Vision
Written by FastCo.Works on March 6, 2017 for Fast Company
The immigrant founders behind Fresh Monster are taking a new approach to working motherhood
As moms with years of experience in the personal care industry, launching Fresh Monster—a line of affordable, toxin-free bath products for kids—was a natural career progression for co-founders Jean Sim and Irena Todd. However, as immigrants who were born into very different circumstances, the story of how these two entrepreneurs came together to create a thriving business is remarkable. Read More
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The Gig Economy: Your Ticket To Sourcing Top Talent
Written by Liesa Taylor on January 10, 2017 for Forbes
Canopy Advisor and Forbes contributor Liesa Taylor.
The gig economy isn’t just for ride-sharing services and odd jobs. Smart leaders are taking advantage of it to source highly qualified knowledge workers — and, with a little preparation, you can too. Here's how.
The first step is to learn a bit about the gig economy.
The freelance economy grew to 55 million Americans this year — 35% of the nation’s workforce. This trend doesn’t just exist among service workers. We also see it among professionals who have been trained at tops schools and firms. Why? There are a few reasons:
• Talented workers, historically employed on a full-time basis, are dropping out of the full-time labor force. This is happening across generations: baby boomers who don’t want (or can’t afford) to fully retire, Gen Xers who need flexibility to raise kids and care for aging parents, and millennials who seek more freedom and independence in their work. Read More
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