What’s a Facebook Block List? You May Want One.

If you run ads through Facebook Ads Manager, you may not realize that opting into the Audience Network means that your ads could be running on sites that aren’t in line with your brand’s values—eg. Breitbart. The simplest fix is to opt out of third-party sites by selecting… Read More

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Work-Life Integration v. Work-Life Balance: Are We Missing the Point?

There has been a lot written in recent years about Work-Life Balance v. Work-Life Integration. The words “balance” and “integration” have been dissected to the point that they simultaneously feel like synonyms and antonyms. What is it, though, that we are really trying to get at? The concept of Work-Life… Read More

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Leveraging Emotional Intelligence when Handling Conflict

Recently, I was asked to prepare and deliver a training on conflict management for an organization. As I started to consider different options for presenting meaningful information, I consistently returned to the basic tenets of emotional intelligence. The term “emotional intelligence” has become a buzzword in today’s organizations, but few… Read More

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Embracing the Power of PowerPoint

I hold a pretty controversial business view: I love Microsoft PowerPoint and believe it has the potential to convert skeptics into believers. A solid design, the right balance of confident storytelling and on-screen text, and thoughtful video or graphics can make my heart flutter. I understand, though, why there are… Read More

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Seeing Obstacles

For some people, riding a bike is merely about transportation. Not for me. Aside from the exercise that cycling provides, I often have my most compelling insights while in the saddle. At times, riding becomes a metaphor for life.

One path that I ride frequently travels east from downtown Denver toward the Cherry Creek Reservoir. A few miles into the ride, I pass under a roadway, execute a full 360-degree turn, and confront my nemesis: a 3-foot pole in the middle of the path; it’s there to prevent cars and other motorized vehicles from driving onto the trail. Read More

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Creating an Affordable Social Media Program

Now more than ever, donors expect nonprofits to be transparent, impactful, and relatable on a human level. Changes in   our society’s day-to-day habits have prepared supporters to make quick, visual, and emotional connections with your organization. The question is – Do you have a clearly defined social media strategy and are you posting relevant content, consistently? For nonprofits that rely heavily on donors to give for emotional reasons, this is even more critical. For those of you saying “we just don’t have the resources”, we want to suggest a new approach. Read More

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Canopy Advisory Group Gives an EDGE to Consultant Community

New Platform Addresses the Needs of the Growing Independent Workforce
According to a recent NPR/Marist poll, one in five jobs in America is held by contract workers, and within a decade half the American workforce could be contractors and freelancers. Canopy Advisory Group, a consulting firm that matches high-level advisers with employers who require specialized expertise, is offering EDGE, a new, premium service that supports independent consultants’ practices.

“We listened to feedback from our consultant advisers and reviewed market and behavioral trends to determine how Canopy could most effectively meet the expressed needs of our team. The opportunity to collaborate with other highly skilled colleagues was at the top of their list.” Read More

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Startup PR Do’s and Don’ts

I began my career in journalism, writing about technology trends for a healthcare magazine long before the dawn of cell phones--much less social media. As a young reporter, there were times when I easily fell prey to the savvy PR person. I once attended a large industry conference, and was invited to briefing after briefing which I dutifully accepted upon the urgings of my boss. One of those briefings was followed by a fancy dinner. I was one of three reporters present, and we were giddy with all the attention. After three courses and some expensive wine, I went back to my hotel room and realized what I had just done. I had sold my soul to a vendor. I felt obligated to cover the company in my conference coverage; I never made the same mistake again. Read More

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Advisor Spotlight: Julie Ennis, Marketing and PR Consultant

What was the most impactful marketing strategy implemented during your corporate career?

At General Mills, I was working on a business that had been steadily declining (along with the rest of the category). I led a six-month project to explore multiple hypotheses on what was driving the decline, including doing some fascinating consumer immersion work. The result of the project was a new messaging strategy that increased advertising ROI by 41% and stemmed the declines we’d been seeing in the business. Read More

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Hunting Unicorns in the Gig Economy

Once upon a time, every worker in an organization had a specialty. The person in charge of personnel didn’t do marketing; the accounting team didn’t do project management; and the CEO didn’t lead team-building initiatives at employee off-site meetings.

Then the pendulum swung, and suddenly, everyone was expected to perform ‘other duties as assigned’ without batting an eye. Copywriters were expected to become social media gurus and recruiters felt more like psychologists, vetting personality traits and administering a variety of mental acuity assessments. Video producers and editors are now expected to perform both roles, earning them the combined title of ‘preditors.’ In fact, earlier this week I staffed a television news interview for a client with a local TV station and the reporter (who is also the anchor) acted as his own cameraman, expertly positioning lights, cameras, and interview subjects. Read More

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