As you develop your 2021 marketing strategy and adapt your team to fit the changing needs of your business, you may consider outsourcing. Here are the top three considerations when choosing to engage with an ad agency or freelance talent. Flexibility & Fire Drills. Freelancers and ad agencies are… Read More
As we enter the third month of the global pandemic, the crisis continues and uncertainty remains high. These unprecedented times amplify the VUCA (volatility, uncertainty, complexity, ambiguity) environment in a way that we could never have imagined a few short weeks ago. And while budgets are cut and spending scrutinized,… Read More
I recently was asked if I have a personal mantra that has guided me through my career. My favorite motto that I try to apply to all aspects of my life is “Attitude is Everything”. I have rock with these words that I’ve kept on my desk for over two… Read More
As we’re a little further into the COVID-19 pandemic, a shift is occurring for those who are new to working from home. Initially, there was adrenaline and chaos, trying to figure out all the moving parts. Now, routines are emerging within this new normal–fueled by intentional efforts to stay sane,… Read More
Several years ago I was asked to speak about culture and the role executives play in setting the culture of a company. Having had the opportunity to work in different industries and in different sized companies, I’ve experienced a lot of different cultures. In fact, I’ve had the opportunity to… Read More
Just hit American soil after “vacationing” in Barcelona to visit my daughter studying abroad. Needless to say, our vacation turned into evacuation. During our cobbled-together plane trips home, we repeatedly watched flight attendants run through safety shpiels. You know them – how to put on oxygen masks in case of… Read More
We know from mental health and personal development experts that what we say to ourselves matters. In short, we are what we think. The same principle applies to business wording—we are what we type, and what we write to our customers matters. When communicating about COVID-19 and its impact… Read More
Let’s face it. The people that hire CFO’s are not CFO’s. It’s usually various members of the executive team pulling the trigger on the hire. Hmm…executive team – CEO, CRO, COO. A group of people that need to work with the CFO, but may not be completely sure what a… Read More
“Enthusiasm means there is a deep enjoyment in what you do plus the added element of a goal or vision that you work toward.” -From “A New Earth” by Eckhart Tolle Do you ever attend networking events, business gatherings or one-one lunches where you feel like other people are simply… Read More
According to US News & World Report, 80% of New Year’s resolutions fail by February. Forbes reports just 8% achieve their resolutions. Those aren’t great odds! So why do so many of us set New Year’s resolutions, year after year, when so few of us reach them? As… Read More
