Using a Human-Centered Design Approach to Better Meet Your Target Populations
In recent years, many nonprofits have started to become more introspective about whether or not they are truly meeting the needs of the populations they are trying to serve. Many have become interested in involving clients and consumers in the process of designing solutions, and shifting to a mindset that… Read More
What’s a Facebook Block List? You May Want One.
If you run ads through Facebook Ads Manager, you may not realize that opting into the Audience Network means that your ads could be running on sites that aren’t in line with your brand’s values—eg. Breitbart. The simplest fix is to opt out of third-party sites by selecting… Read More
Work-Life Integration v. Work-Life Balance: Are We Missing the Point?
There has been a lot written in recent years about Work-Life Balance v. Work-Life Integration. The words “balance” and “integration” have been dissected to the point that they simultaneously feel like synonyms and antonyms. What is it, though, that we are really trying to get at? The concept of Work-Life… Read More
Leveraging Emotional Intelligence when Handling Conflict
Recently, I was asked to prepare and deliver a training on conflict management for an organization. As I started to consider different options for presenting meaningful information, I consistently returned to the basic tenets of emotional intelligence. The term “emotional intelligence” has become a buzzword in today’s organizations, but few… Read More
Embracing the Power of PowerPoint
I hold a pretty controversial business view: I love Microsoft PowerPoint and believe it has the potential to convert skeptics into believers. A solid design, the right balance of confident storytelling and on-screen text, and thoughtful video or graphics can make my heart flutter. I understand, though, why there are… Read More
For some people, riding a bike is merely about transportation. Not for me. Aside from the exercise that cycling provides, I often have my most compelling insights while in the saddle. At times, riding becomes a metaphor for life.
One path that I ride frequently travels east from downtown Denver toward the Cherry Creek Reservoir. A few miles into the ride, I pass under a roadway, execute a full 360-degree turn, and confront my nemesis: a 3-foot pole in the middle of the path; it’s there to prevent cars and other motorized vehicles from driving onto the trail. Read More
Creating an Affordable Social Media Program
Now more than ever, donors expect nonprofits to be transparent, impactful, and relatable on a human level. Changes in our society’s day-to-day habits have prepared supporters to make quick, visual, and emotional connections with your organization. The question is – Do you have a clearly defined social media strategy and are you posting relevant content, consistently? For nonprofits that rely heavily on donors to give for emotional reasons, this is even more critical. For those of you saying “we just don’t have the resources”, we want to suggest a new approach. Read More
Canopy Advisory Group Gives an EDGE to Consultant Community
New Platform Addresses the Needs of the Growing Independent Workforce
According to a recent NPR/Marist poll, one in five jobs in America is held by contract workers, and within a decade half the American workforce could be contractors and freelancers. Canopy Advisory Group, a consulting firm that matches high-level advisers with employers who require specialized expertise, is offering EDGE, a new, premium service that supports independent consultants’ practices.
“We listened to feedback from our consultant advisers and reviewed market and behavioral trends to determine how Canopy could most effectively meet the expressed needs of our team. The opportunity to collaborate with other highly skilled colleagues was at the top of their list.” Read More
Startup PR Do’s and Don’ts
I began my career in journalism, writing about technology trends for a healthcare magazine long before the dawn of cell phones--much less social media. As a young reporter, there were times when I easily fell prey to the savvy PR person. I once attended a large industry conference, and was invited to briefing after briefing which I dutifully accepted upon the urgings of my boss. One of those briefings was followed by a fancy dinner. I was one of three reporters present, and we were giddy with all the attention. After three courses and some expensive wine, I went back to my hotel room and realized what I had just done. I had sold my soul to a vendor. I felt obligated to cover the company in my conference coverage; I never made the same mistake again. Read More
Advisor Spotlight: Julie Ennis, Marketing and PR Consultant
What was the most impactful marketing strategy implemented during your corporate career?
At General Mills, I was working on a business that had been steadily declining (along with the rest of the category). I led a six-month project to explore multiple hypotheses on what was driving the decline, including doing some fascinating consumer immersion work. The result of the project was a new messaging strategy that increased advertising ROI by 41% and stemmed the declines we’d been seeing in the business. Read More