Got a small project and a small budget? For some companies nowadays, the solution is simple: Rent an M.B.A. to do the work. Companies get trained talent to help with marketing, financial modeling and investor pitches for a fraction of what they would have to pay big firms like McKinsey… Read More
Canopy marketing advisor Hillary Schubach created a comprehensive marketing plan to propel the newest Glacier Home Made Ice Cream & Gelato store into the Englewood community. Hillary prepared an effective and cost-efficient neighborhood-based marketing plan to introduce the delicacy that is Glacier ice cream to area homes, businesses and schools. Read More
By Megan Moye Zacher, Canopy Advisor
Your website is arguably your most valuable marketing tool, and there are many common mistakes you can avoid with these helpful tips for making the best impression online. Read More
After years of debate and study, in 2007 McKinsey & Company initiated a series of business model innovations that could reshape the way the global consulting firm engages with clients.
One of the most intriguing of these is McKinsey Solutions, software and technology-based analytics and tools that can be embedded at a client, providing ongoing engagement outside the traditional project-based model. McKinsey Solutions marked the first time the consultancy unbundled its offerings and focused so heavily on hard knowledge assets. Read More
Some 58 percent of companies plan to use temporary employees -- at all levels -- over the next few years, the Harvard Business Review reports. Authors Jody Greenstone Miller and Matt Miller say that temporary employment is no longer limited to administrative assistants, warehouse workers, or other low-level work. High-level people are choosing to work as temporary employees and earning money comparable to what they would have earned as an employee, or even as a partner, in a traditional company. Read More
