6 Ways to Make Freelancers Some of Your Most Valuable Employees

Today's businesses have a new secret weapon: Employees who are available at any time from anywhere in the world.

Do you need a blog post written, but don't have the time to do it? What about a new logo? Freelancers are perfect for tasks that you can't complete internally or those that would be cheaper to outsource. Read More

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Content Marketing in a Content-Hungry World

By Abby Hagstrom, Canopy Advisor

In today’s digital, content-driven world content marketing is not only a valuable tool, but a critical tool. It can help generate market awareness, support SEO and marketing campaigns and if executed properly contribute to bottom line success.  According to the Content Marketing Institute, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. In fact, 37% of marketers say blogs are the most valuable content type for marketing. Here is one idea for reaching target audiences through this relevant and powerful third party. Read More

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Branding Yourself for Success

By Hillary Schubach, Canopy Advisor

As any good marketer knows, the key to marketing success is a solid brand foundation.  It’s impossible to sell a brand effectively if you don’t know what it stands for.  Similarly, as a professional out there trying to win business in a competitive marketplace, it’s important that you understand your own personal brand and have the same sense of awareness about yourself.     Read More

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Joining the Conversation: A Case Study in Social Media

By Jennifer Kelly, Canopy Advisor

You may share an idea at the coffee shop, where less than a dozen people will hear your expertise, and where only one or two understand or care. Social media magnifies the number of people who hear you but focuses the conversation on a mutual interest, increasing the impact of any intelligent statement you make. Isn’t that the conversation you should be joining? Read More

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Female Lawyers Still Battle Gender Bias

Despite Advances, Women Still Lag Behind Men in Billing Rate, Management Roles

Despite notching significant gains in the legal world, female law-firm partners continue to lag behind their male counterparts when it comes to billing rates, commanding on average 10% less for their services, according to a new analysis of $3.4 billion in legal work.
Lawyer Patricia K. Gillette said some female rainmakers 'are not getting the credit for what they do.' Ramin Rahimian for The Wall Street Journal Read More

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How Tech and Social Go Hand-in-Hand

Q&A: Brad Feld talks how tech and social go hand-in-hand
With a Klout score of 79 and over 220,000 cumulative followers on Twitter, Facebook and LinkedIn, it's safe to say that when Feld talks, people listen. Read More

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HOW TO CREATE SUCCESSFUL CIVIC AND NON-PROFIT PARTNERSHIPS: PART ONE

By Victoria Hostin, Canopy Advisor

“Insanity: doing the same thing over and over again and expecting different results.”
— Albert EinsteinAnyone reading this can find some aspect of life that rings true to Einstein’s wisdom. Whether you are parenting a child, hitting a tennis ball into the net over and over, or figuring out how to generate greater impact for your non-profit organization, the key to getting different results is to stop, reflect, and then make a change. That is much easier said than done, as change is known to be pretty hard.  But, if you are feeling insane and looking for different results, stop and reflect on the concept of a partnership for your organization. Read More

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For Smaller Projects, Try Renting an M.B.A

Got a small project and a small budget? For some companies nowadays, the solution is simple: Rent an M.B.A. to do the work. Companies get trained talent to help with marketing, financial modeling and investor pitches for a fraction of what they would have to pay big firms like McKinsey… Read More

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A MARKETING FRENZY

Canopy marketing advisor Hillary Schubach created a comprehensive marketing plan to propel the newest Glacier Home Made Ice Cream & Gelato store into the Englewood community.  Hillary prepared an effective and cost-efficient neighborhood-based marketing plan to introduce the delicacy that is Glacier ice cream to area homes, businesses and schools. Read More

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Consulting on the Cusp of Disruption

After years of debate and study, in 2007 McKinsey & Company initiated a series of business model innovations that could reshape the way the global consulting firm engages with clients.

One of the most intriguing of these is McKinsey Solutions, software and technology-based analytics and tools that can be embedded at a client, providing ongoing engagement outside the traditional project-based model. McKinsey Solutions marked the first time the consultancy unbundled its offerings and focused so heavily on hard knowledge assets. Read More

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