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Videos

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The Value of an Outside Expert

In this video, Canopy Expert Advisor Rachael Shayne discusses why a fractional expert coming in from…

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The “Aha” Moment for Fractional CMO Clients

Canopy Expert Advisor Rachael Shayne shares the biggest “Aha” moment for her fractional CMO clients: when…

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Confidence Comes from Clarity

In this video, Canopy Expert Advisor Rachael Shayne outlines how clarity has become one of the…

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My Process as a Fractional CMO

Canopy Expert Advisor Rachael Shayne walks through the process she takes to support organizations as a…

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Why Marketing Is About Much More Than Prospecting

Marketing is a critical tool to help bring in and close new business, but that’s far…

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Why A Strong Narrative Matters

Canopy Expert Advisor Rachael Shayne explains why a strong narrative is much more than a sales…

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Don’t Discount Storytelling Because It Sounds Squishy

Storytelling is often undervalued, partially because the concept can sound too squishy. In this video, Canopy…

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Why Fractional Works for Me

In this episode of Canopy’s “Why Fractional Works for Me” series, Canopy Expert Advisor Rachael Shayne…

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The Canopy Difference

Canopy Expert Advisor Rachael Shayne shares her perspective on the value of a strong fractional community…

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