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By Serena Robinson
New Platform Addresses the Needs of the Growing Independent Workforce
According to a recent NPR/Marist poll, one in five jobs in America is held by contract workers, and within a decade half the American workforce could be contractors and freelancers. Canopy Advisory Group, a consulting firm that matches high-level advisers with employers who require specialized expertise, is offering EDGE, a new, premium service that supports independent consultants’ practices.
“We listened to feedback from our consultant advisers and reviewed market and behavioral trends to determine how Canopy could most effectively meet the expressed needs of our team. The opportunity to collaborate with other highly skilled colleagues was at the top of their list.”
“As the gig economy grows, more and more services and products are tailored for the independent freelancer who wants to take their business to the next level,” said Griffen O’Shaughnessy, president and founder of the Canopy Advisory Group. “We listened to feedback from our consultant advisers and reviewed market and behavioral trends to determine how Canopy could most effectively meet the expressed needs of our team. The opportunity to collaborate with other highly skilled colleagues was at the top of their list.”
EDGE amenities include conference and office space; professional development; a subscription to Ohos, a client-feedback platform; access to a vetted adviser database; notification of nonprofit board of director opportunities and other employment openings. The annual EDGE membership fee for vetted Canopy advisers is $1,000.
Canopy provides both nonprofit and for-profit clients access to highly qualified independent professionals. Advisers have experience with global brands and recognized consulting firms as well as backgrounds with established national marketing agencies. Their areas of expertise include marketing, digital, strategy, finance, nonprofits, and law.
“EDGE fills a void for those who enjoy working independently but who seek more opportunities to share ideas and strategies with other entrepreneurial peers,” said O’Shaughnessy. “In the end, when we position our consultants for success clients who hire Canopy Advisory Group benefit.”
For more information on EDGE, Canopy Advisory Group, or its clients and advisers, please visit canopyadvisory.com.
Canopy Advisory Group
Denver-based Canopy Advisory Group connects businesses and nonprofits with top professionals to assist organizations on a short-term basis. In fall 2009, Canopy’s founders saw a marketplace need for top-notch advisers with big-firm training who were seeking an alternative to full-time employment. With offices in Denver and Seattle, the Canopy portfolio includes veteran professionals with experience in law, consulting, accounting, and marketing who can help clients accomplish short- and long-term goals without hiring full-time employees. Canopy professionals can help a new business grow, perform due diligence on a potential acquisition, develop a strategic growth plan, or fill in for a manager on maternity or paternity leave. Canopy works closely with clients and consultants to determine the scope of a project, the skill set required for the job, the time frame for deliverables, and the budget. For more information on Canopy Advisory Group, its clients, and its advisers, visit canopyadvisory.com.
