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By Dan Martin
Myths are not intrinsically harmful. In the context of our personal lives, they can be an important way for us to find truth and meaning in the unfathomable.
In business, however, and especially when it comes to different ways of working, myths can be more dangerous. They can set us down a certain path, false assumptions held tightly in our hands, without the benefit of real experience and knowledge.
The reason myths persist, however, is that there is some level of truth in them. If they were wholly unbelievable, they would slowly fade. Many of the myths about fractional work and consulting fall into this category. Someone, somewhere had an experience with fractional work or consulting that spawned the idea that “every fractional and consulting engagement is or will be just like this.”
In reality, these outlying experiences tend to be more exception than rule. To help us layer reality on top of some of the biggest myths about fractional work, we asked our Canopy expert advisors for help in identifying those they hear the most (and what the actual truth is in nearly every case).
MYTH #1: “Fractional hires are too expensive for non-profits and small businesses.”
THE REALITY: Interestingly enough, startups and early-stage companies were among the first to embrace fractional work. The reason? Because hiring fractional team members is often the more cost-effective option than bringing on full-time employees. In some cases, those savings could be significant, with Forbes estimating that the fractional model could cut employers’ payroll costs 30-40% vs. full-time employment. For organizations with tight budgets like many small businesses and early-stage companies, and those who need to keep overhead minimal like non-profits, fractional can be an extremely attractive option precisely because of its cost-effectiveness.
MYTH #2: “Fractional experts run up big bills and don’t deliver results.”
THE REALITY: This myth is derived, whether right or wrong, from a negative view of the value of consulting at a general level. While consulting and fractional work are similar, there are critical differences. Most notably, while all fractional work is consulting, not all consulting is fractional work. True fractional experts offer a “best of both worlds” approach between high-level consulting and freelancing in that they provide both strategy and tactical execution; consultants generally offer only strategy while freelancers generally offer only tactics.
Due to the nature of the work, both the perceived and actual value of fractional work is likely to be more in-line with expected outcomes and results. In terms of the “big bills” myth, while it is true that many fractional experts are paid at significantly higher hourly rates than freelancers, because fractional resources primarily work on a project basis, the costs for an organization remain far lower than other options, including hiring full-time staff members. Organizations hiring fractional resources get access to the very best in expert talent without paying benefits, longer-term salaries or bonuses, driving better results at a much more reasonable cost.
MYTH #3: “Fractional experts don’t care about the company they’re working with.”
THE REALITY: In a recent survey of our community of experienced Canopy fractional experts, this myth came up in many of the open-ended responses. Fractional experts want companies to know that, although they are often working for a limited time or in a limited capacity, this does not affect their interest in integrating themselves completely into organizations. Most take pride in learning company core values and becoming a true part of the team during their engagements. There may be isolated situations where a fractional resource remains detached from a team or organization throughout a relationship, but that would be the rare exception.
MYTH #4: ”This fractional resource will solve all of our problems.”
THE REALITY: The “fractional expert as business panacea” trap can be surprisingly easy to fall into. After all, you’ve chosen and vetted an elite expert to come into your organization and you want to believe that pulling the fractional lever is the one thing you need to do to get your business moving in the right direction or growing faster.
Make no mistake, if you bring in the right fractional expert and set the right expectations, a single project can have a tremendous impact on your business. That said, one of the things that makes fractional work so valuable is that a fractional resource is brought in to solve very specific problems based on their expertise. Imagine that it’s the heat of the summer and you’ve inflated and filled up a kiddie pool. Unfortunately, the pool is leaking. If you’ve identified a single hole in the fabric of the pool, there’s a good chance that you could stop the leak by plugging that hole. If there are multiple holes, plugging one might slow the leak, but will not solve the overarching problem.
The point being that it’s important to look at the value of fractional work for what it’s meant to do: solve specific problems with project-based work (not magically cure every organizational ill in a six-month timeframe).
MYTH #5: “They create a plan then leave chaos in their wake.”
THE REALITY: The “drop a 50-slide PowerPoint deck on the team and leave” myth about fractional work is another that is a result of poor consulting practices. As noted, the critical difference between consulting and fractional work is that most fractional resources participate in the execution of the strategy vs. providing only recommendations.
Beyond the fact that this provides better value for most organizations, the greatest benefit often comes in the positive impact of fractional engagements on internal company staff. Because fractional experts are both creating strategy and implementing it, most make a concerted effort to coach and train employees in their clients’ organizations to ensure that those employees can take the strategy and run with it when the engagement is complete. Watching how a fractional expert works in-real time can provide an incredible amount of value from a development perspective.
MYTH #6: “They use generic playbooks for every engagement.”
THE REALITY: There’s nothing inherently wrong with having a playbook. Every consultant, fractional expert and freelancer is likely to have one, as they need to have a framework or model to be able to articulate and sell their services. The issue arises when a consultant keeps the playbook at too high of a level, providing a generic framework that doesn’t customize to fit the true needs of a business.
That’s precisely how this myth was born, and it’s one of the most common complaints from clients of some of the large consulting shops. For fractional experts, it’s about providing a balance between having a strong framework to apply to organizations and ensuring that they’re providing differentiated value within that framework that the client couldn’t get anywhere else.
MYTH #7: “Being an outsider means they can’t understand our problems.”
THE REALITY: This extremely common myth is a function both of poor experiences with consultants and the resentment that can arise when an organization brings in an expert from the outside to look at any part of a business. Sure, there are likely situations where a consultant or a fractional expert doesn’t do the work to really get to know a business, and those relationships are doomed to fail from the very beginning. In most cases, however, understanding the root business problems, what’s been tried before and the overall dynamics of the business are all implied in the mandate of a fractional expert. It’s part of what they’re paid to do.
In our survey of Canopy expert advisors this year, our fractional experts told us that bringing an outside perspective is often precisely what does help solve problems that may have been difficult for internal teams to see or execute against given their other responsibilities. So this myth can be flipped on its head; an outside perspective can be the most valuable part of a fractional engagement.
MYTH #8: “They’ll just tell us what we already know.”
THE REALITY: Is there an outside chance this could happen? Sure. But the odds are extremely low. While every recommendation may not be brand new, the role of a fractional expert is to provide the right guidance needed to solve business problems. If they’re doing their jobs, known issues will certainly be a part of what a fractional expert uncovers. Fractional experts are paid what they’re paid for a reason, and as a result, what an organization gets back will go far deeper than a surface level.
If you’re interested in learning more about how to bring the right fractional experts into your organization, check out our guide, Making Fractional Work for You, or send us a note here.
