Free Zoom Webinar
Please join us for a webinar on the transformation of digital marketing.
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Nicole Zimmermann
Canopy Marketing Expert
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Key Factors for a Successful Digital Transformation in an Ever-Changing World
Nicole Zimmermann
Canopy Marketing Expert
TOPIC
In an increasingly dynamic and competitive world, businesses face unprecedented challenges. From rapid technological advancements like generative AI to shifting customer expectations, companies that fail to adapt risk falling behind.
In this webinar, Canopy Marketing Expert Nicole Zimmermann, will explore the critical need for digital business transformation. You will learn from a Fortune 500 corporate case study on why cultural change management and marketing play a crucial role in successful transformations as they act as the bridge between the changing landscape and the customer, ensuring that the company remains relevant and competitive.
Nicole is a bi-lingual, international marketing, accounting and transformation Executive, who offers extensive global business and cross-cultural leadership expertise, marketing experience, and financial acumen. Her expertise covers a variety of business sectors and companies including Fortune 500 organizations such as T-Mobile and Western Union. Forbes named Nicole one of the “11 Women Who Are Changing the Face of Finance.” Nicole serves as Advisory Board Member and cohort Chair for the Colorado Thought Leadership Forum’s Wise Women Program.
In this webinar, you'll learn:
- Transformation Successes & Failures: understand the need and identify the right timing for digitization of your business and customer journeys
- Key Success Factors: marketing plays a critical role in understanding the changing landscape, anticipating customer needs, and embracing new technologies while helping companies navigate through change
- Culture of Change: how to engage and keep your employees motivated throughout the transformation process
- Agility drives Customer Experience: why the concept of "Test, Fail & Learn fast" is key to adopting new technologies and driving innovation