Budgeting is essential for turning strategy into reality, yet many people dislike it due to anxiety, time constraints, or a lack of financial confidence. However, effective budgeting is not just about numbers—it’s about making strategic investments that drive success. A strong budget ensures that resources align with priorities, such as expansion, R&D, or marketing, as seen in successful companies like Apple and Nike. In contrast, poor budgeting decisions, like those of Blockbuster and Quiznos, can lead to failure. Rather than viewing budgeting as a burden, organizations should see it as a strategic tool that ensures financial and operational success.
About the Speaker
Keith Downham is an innovative and strategic thinker. He has a global, holistic approach to business, deep analytical skills, and over 25 years of experience tackling tough business challenges and generating creative solutions. Keith’s specialties include strategy & analysis, investment banking, financial management, operational effectiveness, and leadership advisory. He has successfully built and led several domestic and international projects including the first FP&A team for Denver International Airport and Business & Finance function for Northwestern University in Qatar. Learn more about Keith here.
Join us for a webinar on how to use budgeting as a strategic tool in your organization.
"*" indicates required fields