Why Fractional Works for Me
Do you have business-critical projects coming up that could benefit from expert help?
Canopy can help you find and hire the right fractional expert for your next project. Give us a call at (720) 989-1705 or email [email protected] to schedule a free consultation.
In this episode of Canopy’s “Why Fractional Works for Me” series, Canopy Expert Advisor Rachael Shayne shares what she loves most about the fractional role and how fractional work benefits both clients and outside experts.
Marketing leader and branding expert Rachael Shayne has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, Rachel has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience and BeZero. Rachel’s experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees and turnarounds. She has a knack for building strategic marketing frameworks that align with business growth objectives and is an invaluable resource for growth-stage companies looking to strengthen their brand and market position.
