My Process as a Fractional CMO

Canopy Expert Advisor Rachael Shayne walks through the process she takes to support organizations as a fractional CMO. Much like an MRI for the body, Rachael’s process assesses and evaluates where a company is and where it needs to go, resulting in a concise and executable plan to get there.

Marketing leader and branding expert Rachael Shayne has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, Rachel has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience and BeZero. Rachel’s experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees and turnarounds. She has a knack for building strategic marketing frameworks that align with business growth objectives and is an invaluable resource for growth-stage companies looking to strengthen their brand and market position.