Introducing Rachael Shayne

Meet Canopy Expert Advisor Rachael Shayne, an experienced marketing leader and branding expert offering fractional CMO and marketing services to Canopy clients.

Rachael has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, she has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience and BeZero. Rachael’s experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees and turnarounds. She has a knack for building strategic marketing frameworks that align with business growth objectives and is an invaluable resource for growth-stage companies looking to strengthen their brand and market position.