Great Brands Have Gravity

Canopy Expert Advisor Rachael Shayne discusses why she believes great brands have gravity, and how organizations can look at building brands that have that quality.

Marketing leader and branding expert Rachael Shayne has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, Rachel has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience and BeZero. Rachel’s experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees and turnarounds. She has a knack for building strategic marketing frameworks that align with business growth objectives and is an invaluable resource for growth-stage companies looking to strengthen their brand and market position.