Fractional vs. consultant: it’s about embeddedness, not just expertise

The difference between hiring a consultant and bringing on a fractional expert comes down to how embedded that person becomes with your team. In this video, Canopy Business Strategy Expert Shaun Silliman explains why consultants are typically there to help with the “what,” while fractional staff take on real accountability for the “how,” staying embedded with the team and seeing things through to the finish line.