Fractional work can be an extremely powerful one-off problem-solving solution for your business.
Beyond connecting you with the right professional in those instances, the greatest value Canopy can provide is in helping you build your best team.With 50 percent of the U.S. workforce soon to be engaged in some form of gig work, the work mix of the future for companies looks a lot different than it did even 5 years ago. Whether you’re supplementing your full-time employees with fractional help to drive growth, preparing your organization for future full-time hiring, or filling a temporary hole, fractional experts are a critical component of your mix.
Following are the different areas of fractional support Canopy offers through our expert advisors, with specific areas of expertise called out below:
Finance and Accounting
Accounting describes the process of consolidating financial information to make it clear and understandable for all stakeholders and shareholders. The main goal of accounting is to record and report a company’s financial transactions, financial performance, and cash flows (Corporate Finance Institute).
Finance is the management of money and includes activities such as investing, borrowing, lending, budgeting, saving, and forecasting. There are three main types of finance: personal, corporate, and public/government (Corporate Finance Institute).
Fractional services within accounting and finance include (and are not limited to):
- Fractional Chief Financial Officer
- CFO
- Budgeting
- Controller
- Investor Relations
- Finance
- Mergers and Acquisitions
- CPA
- Valuation
- Financial Planning
- Due Diligence
- Financial Management
- Business Plan Writing
- Financial Analyst
- Bookkeeping
- Data Analyst
- Accounting
- Business Plan
- Cash Flow Settlement
Business Strategy
Business strategy is the set of strategic initiatives a company pursues to create value for the organization and its stakeholders and gain a competitive advantage in the market (Harvard Business Review).
Fractional services within business strategy include (and are not limited to):
- Fractional Chief Operations Officer
- COO
- Change Management
- Project Management
- Chief of Staff
- Strategic Planning
- Crisis Management
- Due Diligence
- Political Risk
- Market Research
- Management Training Programs
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association).
Fractional services within marketing include (and are not limited to):
- Fractional Chief Marketing Officer
- CMO
- Email Marketing
- Marketing Strategies
- Influencer Marketing
- Brand Strategy
- Communications Specialist
- Corporate Communications
- Community Relations
- Crisis Management
- Digital Marketing
- SEO
- Social Media
- Email Marketing
- Influencer Marketing
- Brand Partnerships
- Product Launch
- Market Research
- Graphic Design
- Digital Design
- Copywriting
- Speech Writing
- Editor
- Event Planning
- Thought Leadership
- Website Design
- Website Development
Nonprofit
Nonprofit consulting refers to consulting and fractional work focused around the business concerns of a nonprofit organization, which includes any group that is mission-driven instead of profit-driven (Mississippi University for Women).
Fractional services within nonprofit consulting include (and are not limited to):
- Fractional Executive Director
- Interim Executive Director
- Strategic Planning
- Nonprofit Development
- Fundraising Consultant
- Feasibility Study
- Capital Campaign Plan
- Major Gifts Officer
- Nonprofit Board Training
- Board Governance
- Grant Writing
- Event Planning
- Capacity Building
- Program Development
- Program Development
- Program Evaluation
- Donor Relations
- CRM
Leadership
At its broadest level, leadership is the ability to influence and guide followers or other members of an organization toward a common goal or purpose (Lead4Change).
Fractional services within leadership include (and are not limited to):
- Fractional Chief Executive Officer
- Leadership Training
- Professional Development Plan
- Team Building
- Career Coaching
- Life Coach
- Organizational Culture
- Female Entrepreneurs
- Working Moms
- Staff Wellness Program
- Secondary Trauma Assessment and Treatment
Operations
The operations of an organization include everything an organization does to serve its customers. These operations capture all regular activities across a business and bring to life an organization’s strategy in its day-to-day tasks, processes, and workflows (NextMatter).
Fractional services within operations include (and are not limited to):
- Fractional Chief Operations Officer
- Business Process Management
- Forecasting
- Project Management
- Quality Control and Assurance
- Strategic Planning
- Supply Chain Management
- Product Design
- Inventory Management
- Pricing
Human Resources
Human resources (HR) manages the employee life cycle, including recruiting, hiring, onboarding, training, performance management, administering benefits, compensation and firing (Indeed).
Fractional services within human resources include (and are not limited to):
- Fractional Chief Human Resources Officer
- Chief Human Resources Officer
- Human Resource Development
- Human Resources Training
- HR Responsibilities
- Compensation And Benefits
- Employee Benefits
- Onboarding
- Talent Acquisition
- Organizational Culture
Information Technology
Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The commercial use of IT encompasses both computer technology and telecommunications (TechTarget).
Fractional services within IT include (and are not limited to):
- Fractional Chief Information/Technology Officer
- Digital Transformation
- Cybersecurity
- Analytics
- Artificial Intelligence
- Cloud
- Automation
- Technology and IT Assessments
- Infrastructure
- App Development
- Systems Integration
- Risk and Compliance
Sales
Sales is the exchange of one thing of value for currency. Salespeople are responsible for finding and attracting prospective buyers, understanding their needs, and educating and nurturing them through the buying process. This involves building relationships and guiding customers toward a purchase decision (Salesforce).
Fractional services within sales include (and are not limited to):
- Fractional Chief Revenue Officer
- Strategy Development
- Process Optimization
- Training and Coaching
- Sales Operations
- Sales Hiring and Recruitment
- Social Selling
- Efficiency and Effectiveness
- Performance Metrics and Analysis
- CRM Implementation and Optimization
- Compensation and Incentive Planning
- Change Management